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GridworkRequest beta access

Meet Riley.

Your leads and sales employee. Riley answers every lead in minutes, qualifies it and books the meeting on your calendar.

Request beta accessWhat Riley does
Riley’s thread, drawn. On the left, one enquiry Riley looked into: Maya Haddad, Office Manager at Lumen Interiors in Dubai Media City, tagged “Worth your time”, with what she wrote in her own words, four checks against the owner’s own rules — delivery range, notice and catering minimum all yes, ordered before not known — and “Roughly worth AED 2,700.00”, noting nothing has been quoted and nothing has been charged. On the right, a card tagged “Needs you” carries the whole reply offering Thursday, what it uses and how far it reaches, over Approve, Edit and Don’t do this.

Riley watches every inbox, form and chat you own, replies while the lead is still reading your site, asks the qualifying questions a good rep would, and puts the meeting straight on your calendar.

Who Riley is

A rep who never misses a lead.

Riley knows your pricing, your product limits and what a good-fit customer looks like. It answers within minutes at any hour, qualifies against your own criteria, books the call, and updates the CRM before you have opened the tab.

3 minmedian first reply1 workloadper lead answered24/7including weekends
Today with Riley12 leads handled
07:12Northbeam — demo booked Thu 14:00Booked
09:04Lumen — asked about Shopify syncAnswered
11:20Verde — pricing question, sent optionsAnswered
13:48Halden — enterprise, needs your callFor you
16:02Acme — contract question, repliedAnswered
Only the ones that need a human reach you.

Every lead answered fast

Riley watches your forms, inbox and site chat and replies while the lead is still on the page, in your tone and with the right answer.

  • Forms, shared inbox and live chat in one queue
  • Median first reply under three minutes
  • Answers product and pricing questions properly
  • Overnight and weekend leads included
Watches

Qualified against your rules

You define what a good-fit customer looks like once. Riley scores every lead against it and says why.

  • Budget, size, use case and timing checked
  • Scored and ranked, with the reasoning shown
  • Poor fits declined politely, not ghosted
  • Enterprise and edge cases escalated to you

Meetings on your calendar

Riley offers your real availability, books the slot, sends the invite and the reminders, then reschedules when someone drops.

  • Books from your live availability
  • Reminders that cut no-shows
  • Reschedules and follow-ups handled
  • Call notes and context on the invite
Books in

The CRM stays clean

Every conversation, answer and next step is logged where your team already works. No one has to type it up.

  • Contacts, notes and stages updated live
  • Source and campaign attribution kept
  • Duplicates merged, not multiplied
  • Handover notes your reps can read

And you see the pipeline

A Monday view of what came in, what converted and what it cost — in plain words, not a dashboard to learn.

  • Leads, meetings and win rate week on week
  • Where deals actually stall
  • Work counted against your plan
  • Next week planned from what worked
RileyLeads & SalesReplying
Anything come in overnight?
Nine leads. All answered, two need you:
Overnight inbox9 leads
Northbeam — pricing for 40 seatsAnswered
Lumen — Shopify sync?Answered
Halden — enterprise, legal reviewFor you
Verde — asked for a trialAnswered
Ask Riley about a lead…
RileyLeads & SalesQualifying
Which of these are worth a call?
Scored against your ICP. Two strong, one to decline:
Fit scoreYour ICP rules
Northbeam · 40 seats · nowStrong
Verde · 12 seats · Q4Warm
Halden · enterprise · legalFor you
Solo freelancer · 1 seatDeclined
Ask Riley why a lead scored…
RileyLeads & SalesBooking
Book the strong ones this week.
Three calls on your calendar, invites and reminders sent:
Booked this week3 calls
Northbeam — product demoThu 14:00Confirmed
Verde — intro callFri 10:30Confirmed
Acme — renewal check-inFri 16:00Reminder set
Ask Riley to move a call…
RileyLeads & SalesUpdating
Log everything in HubSpot.
Done. Stages moved and notes attached:
CRM updates14 records
Northbeam → Meeting bookedStage
Verde → QualifiedStage
Halden → Needs human, tagged legalNote
Two duplicate contacts mergedCleanup
Ask Riley to update a record…
RileyLeads & SalesReporting
How was the week?
Meetings up three weeks running. Reply time held under 3 min:
Meetings bookedLast 4 weeks
W1 · 9W4 · 21
Leads answered58all of them
Median first reply2m 51sunder target
Ask Riley what to change…

Riley, or the usual options.

Pricing at general availability

Gridwork is in private beta. Places are invited, and we agree what you pay before anything is billed. Published plans and prices go live at general availability.

Request beta access

Fair questions.

The questions everyone asks. For the ones only Riley can answer, ask Riley in the corner or send them to us.

Ask us a question
What exactly is an AI employee?+

A system trained for one job — writing content, working leads, running ads — that plans its own tasks from your brief and executes them inside your tools. It is not a chatbot you have to prompt; it shows up with work done.

Can it publish or spend money without me?+

No. Anything public-facing or spend-related sits in your approval queue until you say go. You can loosen this per employee once you trust the output — or keep every gate on forever.

Which tools do they connect to?+

Instagram, Facebook, LinkedIn and X connect today. The rest of the list — CMS, CRM, email, ads, analytics and commerce — is marked coming soon on the integrations page and lands through the beta. If your stack is missing something, tell us which one and we will say when it lands.

Can I cancel any time?+

Yes, in one click, and everything your employees made — posts, lists, campaigns, reports — stays in your tools. It was always yours.

Stop losing leads to slow replies.

All eight employees, from one brief. Nothing is billed during the beta.

Request beta accessSee what is included

Riley does not work alone.

Meet the full team→
SamSocial & ContentPlans the calendar, writes in your voice and queues it all for one approval.Meet Sam →AlexFinance & ComplianceGets your invoices out, chases what is owed, and keeps VAT and Corporate Tax on time.Meet Alex →AshPerformanceRuns the ads and the email after them, and shows what each dirham brought back.Meet Ash →QuinnSEO & AEOKeyword research, on-page fixes and briefs that compound monthly.Meet Quinn →
JackLegal & ComplianceWrites and checks your contracts, and keeps your licence and filings from lapsing.
ZoeSupport & AccountsLooks after customers after the sale — onboarding, replies and accounts at risk.
DennisWebsite & DevBuilds and changes pages on whatever your website actually runs on.
RileyUsually replies instantly
Hi — I am Riley, the leads and sales employee. Ask me anything about Gridwork: pricing, what the employees do, integrations or security.
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